Marketing

Internet marketing is your online method to help sell your products and services.  “A term that refers to the use of the Internet/Web and related information technologies to conduct marketing activities.” (Krishnamurthy, 2006)

How we'll market your business.

We'll discuss your requirements, define your market and then provide you with an emarketing strategy targeted to your client base. We will have complete control over the campaign and by monitoring this closely we can produce monthly reports and make changes to boost the success of the campaign and further increase profits for a given business.


Pay Per Click (PPC)

Pay Per Click (PPC) is a effective method of advertising your website on popular search engines where you pay every time someone clicks on your advertisement. Pay Per Click advertisements are sometimes shown as "Sponsored Links" or "Sponsored Advertisements". In Google, these are shown listed vertically running down the right-hand side of the screen, as well as the top two listings. In most engines, they are clearly marked as such.   The advantage of this method is you only pay a set price per qualified visitor, which results in a quick increase in your website traffic.

Pay per click is not a "set up and leave alone" form of advertising and it is vital to regularly monitor and review campaigns to ensure the optimum performance.

Pay per click can offer the complete solution to an Internet based marketing strategy. This includes both a short terms strategy - to get you started as quickly as possible, and a longer-term approach using Internet Marketing to ensure ongoing success for your business.

By outsourcing the management of your PPC campaign to Website Promotions you are free to focus on your core business, confident your pay per click campaign is being managed professionally and effectively.

Trends & Reports

It is important to build trends and find out how well the website is doing. below is a brief outline of information we can subtract and compile into charts and profiles;

  • site usage based on number of hits per day;
  • number of webpages viewed;
  • the source of visits, e.g. direct entry of web address, directory referral, organic search, ad campaign, etc;
  • geographic source, based on city from which user is browsing;
  • keyword used to find website, organic search, ad campaign, etc;
  • computer hardware and software specifications;
  • internet connection speed and source;
  • a record of returning visitors;
  • webpages which are being viewed;

Armed with this information, it becomes much easier to modify website to make sure it meets the users’ requirements and the content is relevant to what the user is searching for on a daily basis.

For more information please contact us